SPT Zonecard
Overview
In collaboration with MindField Advertising, I created the hand-lettering and illustrations for a large-scale advertising campaign for SPT ZoneCard. The campaign focused on the freedom of being able to travel anywhere across the Strathclyde area with a single travel card. I created bespoke lettering and vibrant illustrations to give the campaign personality, energy and a strong visual presence, helping it stand out across a range of outdoor and digital applications.
Services
Hand-lettering and illustrations.
The illustration concept involved blending different modes of transport, including buses, trains, ferries and the subway, into one another, representing the ease of travelling across the Strathclyde network with a single ZoneCard. Layered over professional photography, they helped transform an informative campaign into something more memorable, engaging and full of personality.
Illustrations
Hand-lettering
As always, I was keen to use hand-lettering to inject extra personality into the campaign. The custom lettering helped transform the messaging from something purely informative into something much more eye-catching, memorable and full of character.
